Who says Startup & Small Entrepreneurs cannot take the thunder out of Big Corporations!
Big corporations are successful just because they invested to ‘fail-safe’ themselves.
When it comes to marketing, the first thing they do is carry out an extensive consumer research. Even before taking a decision on product development. The survey helps them understand consumers deep desire. So that they can create an irresistible offering, which would be purposeful, and emotionally gratifying, as well.
They always based their decision on a collective call based on research findings. The most interesting and unique thing they do is try to get into consumers heart. That’s what Branding & Brand Management all about. The products, now-a-days have also started evolving out of the Branding idea, too.
Yes! Branding can be so powerful, which can make the BIG DIFFERENCE between a local player and the biggies.
Once things are set on Branding, the corporation sets on to assign their communication mandate to professional houses who understand this softer side of marketing better, i.e. Advertising agency.
Such agencies give the necessary meaning & image to the central Brand thought to for the desired emotional outcome that eventually leads to product movement in the market.
Branding is the Core of modern day marketing, which growing and small business need to perfect in their own area of Marketing to have the right grip on customer satisfaction.