Digital Marketing Course Description

Learn how to sell anything using latest proved techniques. Understand the use of internet and apply electronic media in promoting business or service. Providing a good service or creating a good product is very important but not most important. What is important is how do you market it and your selling part. In this process, you need to understand how to reach the audience and how to sell your services or products to them. Nowadays everyone has an access to the internet and it is very easy to reach people but at the same time competition has increased a lot. To survive in this cut-throat world you should know the latest and best marketing strategy to not only survive but to grow as well.

We will teach you how to use digital marketing to get to the top of the world.  This course covers business analysis which is the most important factor to succeed in any business.  Applying a new strategy in business is not enough.  We need to figure out the problems as well and that is possible only when you can converts the data into numbers. There are tools available which help us to generate reports. These tools can help us to get numbers and numbers can find the problems.


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Benefits of Digital Marketing

  • Reduced cost: Your business can develop its online marketing strategy for very little cost and can conceivably replace costly advertising channels such as Newspaper, television, radio, and magazine.
  • Brand Development: A well structured and maintained a website with quality content targeting the requirements of your target audience can provide significant value and lead generation opportunities. You can use social media and email marketing for not only for brand development but also get direct business.
  • Potential to reach mass amounts of people in less time. Just one message can be sent to any number of people.
  • Real-time results: you don’t have to wait for weeks to boost your business.

At Jupiter Vidya, we cover from the basics such as a good page structure, keyword choices, and metadata, right up to the most advanced techniques such as designing search engine friendly architecture, content management issues, and some of the tips & tricks. We provide our students complete and thorough knowledge of Search Engine Optimization, which is essential for the success of online business.

Course Features


60 hours of theory + practicals. Weekdays 2 hours and Weekend 3 hours.

Real-Time Projects

Live website to implement Digital Marketing strategy and implement a plan to increase a business.


Regular assignment and test to check your knowledge.


We provide support to help you even after the course is completed.

Placement Assistance

We are associated with companies for the placements.


After successful completion of the Digital Marketing course, you'll get a certificate.

Flexible Timing

A student can opt for any time. Our class timing is very flexible

Lab Facility

Every student will get a laptop for practice. A student can practice even after the class is over.

Study Material

Study material in form of PDF and examples will be provided to the student.

Digital Marketing course Curriculum

Marketing Fundamentals

  • What is a marketing and why it is important.
  • Difference between marketing and sales.
  • How digital marketing can help any business.
  • Identify your target customers and provide a solution for them.
  • Fill gaps left by your competitors.
  • Case study 1.1: 5 startups

Market Research

  • Modes of survey research
  • Design your survey
  • Distribute your survey
  • Analyse your survey result
  • Case study 1.2: 5 startups

Introduction to SEO

  • What is Search Engine Optimization?
  • Types of Search Engine Optimization
  • Why you need Search Engine Optimization?

Search Engine Basics

  • Major Search Engines and Directories
  • How Search Engine Works
  • What is Page rank?
  • Website Architecture
  • What is Domain name?
  • What is Hosting?
  • Dealing with Crawlers

Keyword Research and Analysis

  • Keyword Research
  • Competitor keyword analysis
  • Finding appropriate Keywords
  • Keywords Planner
  • High and low Competition keywords
  • Others tools for keyword

On Page Optimization

  • How to write title of a Page
  • Why is Description important?
  • Where and how to use Keywords
  • Optimize Anchor Tag
  • Image optimization
  • Header / Footer
  • Importance of Headings
  • Creating Robots File
  • Creating Sitemaps
  • Content Optimization
  • URL Renaming
  • HTML and CSS Validation
  • Canonical error Implementation
  • Keyword Density
  • Use of synonyms
  • How to use Spinner for creating Optimized Content.

Off Page Optimization

  • Why Blogs are best for SEO and how to write an effective blog?
  • How to write and submit Articles to different websites?
  • Video Submissions
  • How to use Classifieds for creating back links and getting business.
  • How to use Forums
  • Business Listing to top page rank websites
  • Adding Google Map
  • Backlinks from Guest Postings
  • Using Social media for getting backlinks and traffic
  • Different bookmarking websites

Local SEO

  • What is Local Search Marketing?
  • Business Listings
  • Setting Up Local Business Listings
  • Claiming Your Local Business Listings
  • Local Citations
  • Duplicate Business Listings
  • Business Reviews and Ratings
  • How to Reply to reviews
  • What is Google Pigeon update?

Social media and Link Building

  • Using Google+ for back links and visitors
  • Creating Facebook business page
  • Using StumbleUpon, Pinterest, Reddit, Tumblr, Twitter, Diigo, Delicious
  • YouTube & Vimeo for SEO
  • Brand impressions and offers using social media
  • How to get Facebook likes, Twitter followers, YouTube subscriber, Google+ followers and much more

Competitor Analysis

  • Competitor pages rank analysis
  • Competitor keyword analysis
  • Competitor backlinks analysis
  • Competing Content Comparison

Website Analysis Tools

  • Search Engine Submission
  • Google Search Console Tools for complete website analysis
  • Google analytic tool to generate detailed statistics about a website’s
    traffic and traffic sources and measures conversions and sales.
  • Bing Webmaster tool for analysis
  • Check for broken links

SEO for CMS based Websites

  • Different Plugins for SEO in WordPress
  • Image optimization using plugin
  • Creation of sitemap and robots.txt using Plugins
  • Integrating Google Analytics and Google Search Console on WordPress website
  • Social sharing plugin in WordPress for getting more visitors and backlinks
  • Plugin for Checking broken links

Latest SEO Techniques, Tools

  • What is Google Penguin?
  • What is Google Hummingbird?
  • What is Google Panda?
  • Google Trends
  • Page Speed Insights
  • Google Alerts
  • Latest SEO Tools
  • Detect Duplicate Content

Google Adwords

  • AdWords basics
  • How AdWords works
  • Create ads and campaigns
  • Choose the right campaign settings
  • Choose your campaign type (Search Network, Display Network, Shopping, Video, Universal App)
  • Define your marketing goals
  • Select the geographic locations where you want your ad to show
  • Set your bid and budget
  • Choose your bid strategy
  • Ad extensions
  • Create effective ads
  • Creating your ad groups
  • How to Write an effective ad (Headline, Descriptions)
  • Choose the right keywords
  • Keywords (Broad Match, Phrase Match, Exact Match)
  • Negative keywords
  • Adwords Opportunities
  • How the payment threshold works
  • See a preview of your ad on Google Search
  • How your ads are ranked in search results
  • Tracking an ad (Clicks, Demographics, Keywords, Locations)
  • Payment Methods and Setting

Google AdSense

  • Get Started
  • Sign-up & approvals
  • Interface
  • Account Setting
  • User Management
  • Site Management
  • Privacy and Security
  • Manage Ads
  • How Ads Work
  • Payment Process
  • Payment Details and Verification
  • Tax Information
  • AdSense Optimization Overview
  • Search Engine Optimization Tips
  • User Experience Guild lines
  • AdSense Policy
  • Reporting
  • Performance Report
  • Using Google analytics with Adsense

Social Media Marketing

  • What is social media?
  • The Value of Social Media
  • Building and engaging a community
  • Social Media Metrics and ROI
  • Using StumbleUpon, Pinterest, Reddit, Tumblr, Twitter, Diigo, Delicious
  • YouTube & Vimeo for SEO
  • Brand impressions and offers using social media
  • Manage Workflow/Campaigns
  • Conversation & Content Strategy
  • How to get Facebook likes, Twitter followers, YouTube subscriber, Google+ followers and much more

Social Media Optimization

  • Build your reputation
  • Encourage more engagement, sharing & reciprocate
  • How to drive traffic to your website
  • RSS Feed
  • Social news
  • Bookmarking sites
  • Social media sites
  • Blogging sites
  • Video site

Email Marketing

  • Introduction to Email Marketing
  • Email Design and Functionality
  • Email List Building and Capture Page Design
  • Email Optimization and Testing
  • Email Deployment
  • Email blast
  • Check your open rates, click-through rates, unsubscribe rates, conversion rates, and bounce rates

Affiliate Marketing

  • Basics of Affiliate Marketing
  • Types of Affiliate
  • Join an affiliate program
  • Building a niche website
  • Drive targeted traffic to your website using SEO
  • Reports and tracking

Google only loves you when everyone else loves you first.

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