Google Ad Certification Course

Know how to get the best results from Google Adwords and become expert in running Google Adwords campaign
Course Duration: 20 hours  |  Mode: Classroom/Online  |  Timing: Flexible (Weekdays & Weekends)

What Will I Learn?

Learn how to setup and optimize google adwords
Know how to target right audience
Drive more customers but spending less money

Know how to get more clicks on your ads
Drive traffic to your website and increase your ROI
Learn advanced strategy and tips

Who Can Take This Course

Startups entrepreneurs
Business Professionals
Students

Growth hackers
small entrepreneurs
Working Professionals

Google Adwords Course Enquiry

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Google Ads Course Description

Google Ads platform has emerged as one of the most promising advertising platform for business with great return on investment (ROI). Adwords training has a great potential to diversify and peak up careers of marketing professionals. Here comes Jupiter Vidya with its smart techniques and strategies on digital marketing that helps you master campaigning skills and get the highest conversion rates from target oriented traffic. We offer case study and live campaign setup. After this training you can arrange a successful and hassle free Adwords campaign for your business or your career.

Google Ads Course Curriculum

  • Introduction to Google Ads
  • Why Google Ads
  • Account setup
  • How it works
  • Billing
  • Account Access
  • Linked Account
  • Preferences
  • Types of conversion you can track
  • Create a conversion action for your website
  • Install Google Tag to track conversion
  • Set up a basic campaign
  • Types of goal
  • Different types campaign
  • How to achieve a goal
  • Networks
  • Targeting Locations & Languages
  • Audience
  • Budget
  • Ad schedule and rotation
  • Understanding bidding basics
  • Manual CPC bidding
  • Enhanced CPC (ECPC)
  • Cost-Per-View (CPV) bidding
  • Bidding on impressions
  • Ad Extension introduction
  • About sitelink extensions
  • Callout extensions
  • Location extensions
  • Price extensions
  • Promotion extensions
  • Message extensions
  • Keywords introduction
  • How to find keywords
  • Keyword Planner
  • Keyword-types Broad, Phrase, Exact, Negative
  • Keyword comparison
  • Create an ad with all options
  • Why to create multiple ads
  • Ad group and keywords
  • Write successful text ads
  • Analyze keywords and change bidding
  • Competitors analysis
  • Modify demographics, locations, audience
  • Check landing page experience and improve ads
  • Setup display campaign
  • Topics
  • Placements
  • Bidding strategy
  • Google Merchant Center
  • Add products
  • Setting shopping campaign
  • What is smart campaign and when to use it?
  • Google local business overview
  • Setup a smart campaign
  • Creating a YouTube channel and uploading ads
  • Setting video campaign
  • Types of video campaign
  • How to see Reports
  • Predefined reports
  • Custom reports
  • How to download and send reports

Course Features

Flexible Timing

A student can opt for any time. Our class timing is very flexible

Support

We provide support to help you even after the course is completed.

Lab Facility

Every student will get a laptop for practice. A student can practice even after the class is over.

Evaluation

Regular assignment and test to check your knowledge.

Placement Assistance

We are associated with companies for the placements.

Certification

After successful completion of the Google Ads course, you'll get a certificate.

Study Material

Study material in form of PDF and examples will be provided to the student.

Real-Time Projects

Real-time project work on the basis of the skill