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SEO Course Description

Search Engine Optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results.
The process of Search Engine Optimization is an integral part of any businesses aiming to establish a prominent online presence. The ability to enhance a website’s visibility within organic Search Engine Listings is a crucial tool to propel a business’s virtual presence above that of its rivals.With Analytical and reporting tools, you will see a clear cut increase in traffic. This is a definite way to maximize your business efforts.Jupiter Vidya is one of the best training institutes in Whitefield Bangalore for Search Engine Optimization (SEO). We also provide Search Engine Optimization training online.

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SEO Course Curriculum

Introduction to SEO

  • What is Search Engine Optimization?
  • Type of Search Engine Optimization
  • Why you need Search Engine Optimization?

Search Engine Basics

  • What is Search Engine Optimization
  • Major Search Engines and Directories
  • How Search Engine Works
  • What is Page rank?
  • Website Architecture
  • What is Domain name?
  • What is Hosting?
  • Dealing with Crawlers

Keyword Research and Analysis

  • Keyword Research
  • Competitor keyword analysis
  • Finding appropriate Keywords
  • Keywords Planner
  • High and low Competition keywords
  • Others tools for keyword

On Page Optimization

  • How to write Title of a Page
  • Why Description is important?
  • Where and how to use Keywords
  • Optimize Anchor Tag
  • Image optimization
  • Header / Footer
  • Importance of Headings
  • Creating Robots File
  • Creating Sitemaps
  • Content Optimization
  • URL Renaming
  • HTML and CSS Validation
  • Canonical error Implementation
  • Keyword Density
  • Use of synonyms
  • How to use Spinner for creating Optimized Content.

Off Page Optimization

  • What is Directory and how to submit a website to different directories?
  • Why Blogs are best for SEO and how to write effective blog?
  • How to write and submit Articles to different websites?
  • Video Submissions
  • Press Releases
  • How to use Classifieds for creating back links and getting business.
  • How to use Forums
  • Link Building
  • Business Listing to top page rank websites
  • Adding Google Map
  • Back links from Guest Postings
  • Using Social media for getting back links and traffic
  • Different bookmarking websites
  • Different source for getting backlinks

Social media and Link Building

  • Using Google+ for back links and visitors
  • Creating Facebook business page
  • Using StumbleUpon, Pinterest, Redit, Tumblr, Twitter, Diigo, Delicious
  • YouTube & Vimeo for SEO
  • Brand impressions and offers using social media
  • How to get Facebook likes, Twitter followers, YouTube subscriber, Google+ followers and many more

Competitor Analysis

  • Competitor pages rank analysis
  • Competitor keyword analysis
  • Competitor backlinks analysis
  • Competing Content Comparison

Website Analysis Tools

  • Search Engine Submission
  • Google Webmaster Tools for complete website analysis
  • Google analytic tool to generate detailed statistics about a website’s
    traffic and traffic sources and measures conversions and sales.
  • Bing Webmaster tool for analysis
  • Check for broken links

SEO for CMS based Websites

  • Different Plugins for SEO in WordPress
  • Image optimization using plugin
  • Creation of sitemap and robots.txt using Plugins
  • Integrating Google Analytics and Google Webmaster on WordPress website
  • Social sharing plugin in WordPress for getting more visitors and backlinks
  • Plugin for Checking broken links

Latest SEO Techniques, Tools

  • Understanding Search Engine Algorithms
  • Google Trends
  • Page Speed Insights
  • Google Alerts
  • Google Places for Business
  • Latest SEO Tools
  • Keyword tool (http://keywordtool.io/)
  • Detect Duplicate Content using Copyscape